In the world of makeup, there is so much choice for customers. One thing that you should look for is a brand that is conscious of the environment. Environmental sustainability has been a huge topic and needs to apply in every single industry. Skincare is an industry that creates so much waste specifically because it deals with a lot of little items that are replenishable every three months so the amount of waste that even just one person creates by having a skincare routine is massive which is why we need to start supporting brands that adopt a sustainable philosophy. So that we can reduce our impact on the environment as much as we possibly can. Environmentally friendly and sustainable have become terms that are used quite frequently but to understand the complexity behind these terms for a brand to be sustainable it's very difficult. We identify which brands are going out of their way to be as environmentally friendly as possible and in addition, no brand will be perfect, certain brands adopt certain sustainable principles that others have not yet but support that just an idea you know. So, many times is when a brand does make a positive movement in the direction of sustainability, you'll find a hundred people ready to call out every single tiny little way that they are not sustainable. Always support brands moving in a positive direction when it comes to sustainability and ethics. Environmentally friendly is that they should be cruelty-free and their packaging should be recyclable. So here is some sustainable skincare brand.
L’Oréal they've been able to do a lot more selfless work which we respect and they're very transparent about where they source their ingredients how they do it to minimize slave labor and unsustainable sourcing as much as possible. They have provided in-store recycling programs you can bring any of your recyclable cosmetics to their stores and using the TerraCycle program (free recycling program collects and recycle every kind of waste) you can just drop off all of your products there and they will recycle them for you. This is amazing because everything is done with intention and transparency which is something so hard to find but so critical when it comes to ensuring sustainability and ethics.
Kinship is a new skincare brand that focuses on very clean products but what their packaging they do use plastic packaging however it is made of 100% recycled material that they gather from the ocean around the world together with all the plastic together melted down into pellets that are used to create their incredible packaging. They've removed 1.5 tons worth of trash from the ocean but here's the last thing that so cool not only they gather their trash to use to make their packaging on the back of each product you'll find a QR code that you can scan and it will show you the exact location where the trash used to make your packaging this is so cool innovative. This is the type of technology and thinking that we need for the future so obviously, you should buy a few items from their websites like the super mellow cream and the sunscreen and see how they work especially because they are free of essential oils in those products.
Last Lush Cosmetics, from an ethical and sustainable standpoint this brand is doing everything right they offer products like their shampoo bars and hair masks that are completely free of packaging. If they do have the packaging, they have a recycling program that you can trade your packaging in for to get a discount they're very transparent about whether they source their ingredients from and the slave labor potentially used within their production cycle.
No matter from which brand you buy always read labels of cosmetics or skincare products you wish to purchase. Always purchase organic and eco-friendly products for your skin and products that are made for your skin type. Read the return policy. You want to be able to return the unused items if it doesn’t work for you especially if you paid a considerable amount of money.
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